New Packaging and an Upgraded Fish & Pumpkin Recipe

Thank you for your continued support of CoCo Gourmet.
Here are two updates.

Both will switch over gradually, once the stock from before the update runs out.

1. A new package design

The new design shows a dog who can't wait and jumps toward its CoCo Gourmet, so you can see the happiness of mealtime at a glance.

Each pack now also shows photos of the ingredients used in that recipe, so it is easier to picture what is inside, especially if fresh food is new to you.

The thought behind the new design

To us, dogs are not just pets. They are family for life. We make CoCo Gourmet as a "Life Dish", a meal that helps you share more healthy, happy days with that family member.

Our original packaging was a simple design built around our logo: a single line drawing of an owner and a dog side by side, facing the same way and holding hands, meaning "connected for life". We kept this basic design since launch.

We hear from dog owners every day:

These voices inspired the new design, which took about a year to create. The packaging is new, but what we care about has not changed.

Easier to open: 100g ready-to-eat packs

The new 100g ready-to-eat pack has a straight-tear notch that opens cleanly with a light pull. There are also two notches, at the top and in the middle (a "double notch"). No scissors needed, and the food at the bottom of the pouch is easier to get out.

* 100g ready-to-eat packs only.

2. An upgraded Fish & Pumpkin recipe

Based on feedback from dog owners, we spent about a year making our Fish & Pumpkin recipe even tastier.

When the new recipe arrives

Both the ready-to-eat 100g and the frozen 100g will gradually switch to the new recipe.

With the idea of helping dogs enjoy fish even more, we added salmon and horse mackerel, both popular in our tastings, to the original cod and tuna, plus fragrant dried small-fish powder. The result is mild fish umami with the natural sweetness of vegetables. Even dogs who are not big fans of fish can enjoy it.

What members said after trying it:

Recipe details

Products

Fish & Pumpkin 100g (frozen)
Fish & Pumpkin ready-to-eat 100g / 50g (ambient)

Price

This recipe upgrade does not change the price

New ingredients

Fish (cod, tuna, horse mackerel, salmon), sweet potato, broccoli, pumpkin, carrot, rapeseed oil, sesame, dried small-fish powder, red sea bream oil, heat-killed lactic acid bacteria, agar powder, kelp powder / Minerals (Ca, P, Cl, Na, Fe, Zn, Cu, Mn), Vitamins (choline, C, niacin, E, pantothenic acid, B2, B1, B6, A, folic acid, D, B12)
* Cabbage and bonito flake powder are no longer used. Frozen and ready-to-eat use the same ingredients.

Nutrition (per 100g)

Energy 104 kcal / Protein min. 10.6% / Fat min. 4.2% / Crude fibre max. 1.2% / Ash max. 1.1% / Moisture max. 74.0%

The food looks different

After the update, the food will look different in colour from the original Fish & Pumpkin.

Because the ingredients have changed, the new recipe looks different in colour from the original, but there is no quality issue, so please feed it with peace of mind.

Timing and notes

1. Gradual switch
   The new packaging and the new recipe will switch over gradually, once the stock from before the update runs out. During the transition, you may receive both old and new packaging or recipes.
2. The packaging update does not change what is inside
   Apart from Fish & Pumpkin, no recipe is changing. Storage and feeding are the same as before.
3. No action needed for your subscription
   Subscriptions that include Fish & Pumpkin will switch to the new recipe automatically. If you would like a different recipe instead, please contact us.
4. Products bought on HKTVmall or at partner pet stores
   These will switch as each channel's stock runs out.

We will keep working to deliver a "Life Dish" for your dog's whole life. Thank you for your continued support of CoCo Gourmet.